Move with Pink (Pink Bajaji Initiative)

Skills Building & Empowerment

Move with Pink is a women's economic empowerment and safe mobility initiative that supports women—particularly survivors of SGBV—to become professional drivers and vehicle owners. By integrating women into the transport sector, the initiative creates sustainable income opportunities while offering safe, harassment-free transportation for women and children. Participants now earn stable incomes of up to TZS 50,000 per day, with over 500% income increase, while also gaining financial literacy, confidence, and leadership skills. The initiative is redefining women’s roles in mobility and advancing gender-inclusive transport systems in Tanzania. Implemented in Dar es Salaam

Specific Objectives

To empower young women in Tanzania economically by providing them with vehicle ownership opportunities, enabling them to participate in income-generating activities while simultaneously offering a safe and harassment-free public transportation alternative for women, by women.
To provide economic opportunities for survivors of SGBV, fostering financial independence and self-sufficiency.
To reduce incidents of sexual harassment in public transportation by establishing a safe and women-friendly transport option.
To challenge gender norms and increase female representation in the transportation sector.
To promote environmental sustainability through eco-friendly transportation solutions.

Impact & Outcomes

18 women attended driving school at VETA (Vocational Education and Training Authority).
10 women are licensed and currently driving, earning sustainable income.
500% average income increase among participating women.
Provided safe transportation to more than 2,000 women and girls.
Established a fleet of 4 pink Bajaji vehicles offering safe, women-friendly transport.